Allison leads VPMR in providing top-tier global market research to healthcare, pharmaceutical, biotech, and medical device organizations. With expertise in both quantitative and qualitative methodologies, she oversees company sales, client management, and delivers key insights that support strategic decisions across the life sciences industry. Before founding VPMR, Allison was Group Director at Verispan, leading market research initiatives and developing extensive knowledge in healthcare analytics.
Allison holds a BA from Lehigh University.