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Get Ahead of Risk: How Integrating Regulatory Early Drives Commercial Impact in Life Sciences

Expert insights from Lisa Maffei Luther, Founder and Head of Regulatory Strategy at Advyzom, a Danforth Health company

For many biopharma companies, regulatory is often viewed as a critical – but contained – function: essential for approval, but less central once a product reaches the market.

In reality, regulatory plays an increasingly strategic role in how a product is communicated, adopted, and sustained over time.

From the earliest stages of commercialization planning through post-approval lifecycle management, regulatory sits at the intersection of science, compliance, and commercial impact. And when that connection isn’t fully integrated, companies can face real consequences — slower launches, inconsistent messaging, or increased regulatory risk.

The growing complexity of commercial regulatory

Today’s commercialization environment is more complex than ever:

  • Promotional claims must be not only compelling, but fully aligned with evolving labeling and guidance
  • Pre-launch scientific exchange requires careful navigation to avoid crossing into promotion
  • Global considerations introduce additional layers of variability and risk
  • Post-approval changes — from new indications to safety updates — require ongoing coordination across teams

At the same time, commercial teams are under pressure to move quickly, differentiate clearly, and engage stakeholders effectively.

Balancing these dynamics isn’t easy, and it’s no longer something that can be managed in silos.

Regulatory as a bridge — not a checkpoint

The most effective organizations are shifting their mindset:  Regulatory isn’t just a checkpoint at the end of the process — it’s a strategic partner throughout.

When regulatory is embedded early and works closely with commercial, medical, and market access teams, it can:

  • Shape messaging strategies that are both impactful and compliant
  • Translate complex labeling into clear, usable claims
  • Anticipate and mitigate risk before it slows down execution
  • Streamline review processes and reduce rework
  • Support consistent, aligned communication across functions and markets

In this model, regulatory becomes a driver of efficiency and clarity, not just a gatekeeper.

The overlooked importance of post-approval strategy

Just as critical, and often underappreciated, is the role of regulatory after approval.

Maintaining a product’s value in-market requires continuous attention to:

  • Labeling updates and evolving safety information
  • Post-marketing requirements and commitments
  • New data, indications, or formulations
  • Shifts in the regulatory landscape

Without a proactive approach, these factors can create friction, delay opportunities, or even impact patient access.

With the right strategy in place, however, they become opportunities to extend value, strengthen positioning, and ensure continuity of care.

A more integrated path forward

As commercialization models evolve, the line between regulatory and commercial execution continues to blur.

Companies that succeed will be those that treat regulatory not as a constraint — but as an enabler of smarter, more effective commercialization.

That means building more integrated teams, aligning earlier in the process, and taking a lifecycle view of both compliance and value creation.

Because in today’s environment, getting regulatory right isn’t just about avoiding risk — it’s about unlocking the full potential of your product.

5 Steps Biopharma Companies Should Take Now to Prepare for MFN Drug Pricing

What Is MFN?

A Most Favored Nation (MFN) drug pricing policy would tie certain U.S. drug prices (most likely within Medicare) to the lowest price paid for the same product in a basket of comparable, economically advanced countries.

Rather than relying solely on domestic benchmarks such as Average Sales Price (ASP), MFN models use international reference pricing (IRP) to cap U.S. reimbursement levels

MFN has moved rapidly from policy proposal to operational reality. The Trump Administration has reached voluntary MFN pricing agreements with 17 of the largest pharmaceutical manufacturers, representing 86% of the branded drug market, and is actively working with Congress to codify those agreements into law. In parallel, CMS has proposed two mandatory Medicare MFN payment models–GLOBE (Part B) and GUARD (Part D)–with implementation beginning as early as October 2026. In a post-IRA environment where Medicare negotiation is already reshaping pricing dynamics, MFN is no longer a future risk to model–it is a present-tense strategic challenge.

Why MFN Matters for Market Access

MFN is not simply a pricing policy. It fundamentally changes the interplay between global pricing strategy and U.S. access dynamics.

Historically:

  • U.S. pricing has been largely insulated from international pricing decisions
  • Market access strategy in the U.S. focused primarily on payer mix, contracting, and value demonstration domestically

Under MFN:

  • Global pricing decisions directly influence U.S. reimbursement
  • Ex-U.S. launch sequencing and pricing strategy become U.S. access decisions
  • Market access planning must shift from domestic optimization to global coordination

This creates both operational complexity and strategic risk.

Key Market Access Impacts

1. Global Launch Sequencing Becomes a U.S. Access Lever

Now that U.S. Medicare reimbursement is being pegged to the lowest international price:

  • Early lower-price agreements in EU markets could reduce U.S. reimbursement ceilings
  • Delays in ex-U.S. launches may become more common
  • Manufacturers may prioritize price stability over speed to global access

Market Access Implication:
Launch sequencing, traditionally a commercial strategy decision, becomes a critical component of U.S. access preservation.

This dynamic is already playing out. The December 2025 U.S.-UK pharmaceutical pricing agreement increased UK net drug spending through reduced clawback rates and a higher cost-effectiveness threshold–an early, real-world example of MFN exerting upward price pressure in reference markets. Manufacturers should monitor whether foreign market launch sequencing shifts as this pricing environment evolves.

2. Increased Pressure on Gross-to-Net Strategy

MFN is now effectively capping top-line pricing. The White House projects a 30% decrease in net prices for drugs in the U.S. over 10 years, with $529 billion in aggregate domestic savings–with the largest impact concentrated in roughly 150 single-source products in antipsychotics, antiretrovirals, antineoplastics, anti-inflammatory biologics, and antidiabetics. Specific implications include:

  • Reduced flexibility to offset domestic rebates with higher list prices
  • Potential compression of net revenue if international reference prices are significantly lower
  • Greater scrutiny of contracting structures across both Medicare and commercial segments

Market Access Implication:
Manufacturers will need tighter integration between pricing, contracting, and policy teams to manage cross-market impacts

3. Impact on Medicare Negotiation Leverage

As MFN is now layered onto IRA price negotiation:

  • The “maximum fair price” ceiling could be influenced by international pricing floors
  • Negotiation dynamics may shift toward even greater federal leverage
  • Therapeutic classes with strong ex-U.S. HTA pressure (e.g., oncology, immunology) could see disproportionate exposure

Market Access Implication:
Access teams must prepare for negotiations that incorporate international comparators more explicitly and aggressively.

4. Formulary and Utilization Management Ripple Effects

Lower Medicare reimbursement rates could:

  • Change buy-and-bill economics in Part B
  • Affect provider margin and prescribing behavior
  • Influence payer formulary positioning in Part D

If margins compress:

  • Providers may prefer alternative therapies with better economics
  • Access hurdles may increase if plans attempt to offset reimbursement compression elsewhere.

Market Access Implication:
Manufacturer field reimbursement and provider engagement strategies will need to adapt quickly

5. The GLOBE and GUARD Models: Mandatory MFN Coming to Medicare

Beyond the voluntary manufacturer agreements, CMS has proposed two mandatory MFN payment models that will directly affect manufacturers regardless of whether they have negotiated deals with the administration:

  • GLOBE (Global Benchmark for Efficient Drug Pricing): A mandatory Part B model launching October 1, 2026. Covers single-source drugs and biologics in seven USP therapeutic categories with annual Part B spending above $100 million. CMS estimates GLOBE will cover approximately 55% of annual Part B FFS drug spending. Manufacturers whose products exceed the international benchmark must pay an incremental rebate to Medicare.
  • GUARD (Guarding U.S. Medicare Against Rising Drug Costs): A mandatory Part D model launching January 1, 2027. Covers 17 USP therapeutic classes with annual Part D spending above $69 million. Applies to approximately 25% of Part D enrollees.

Both models are mandatory–not voluntary–and CMS has not explicitly exempted manufacturers who have already negotiated voluntary agreements with the administration. Drugs with an active IRA-negotiated maximum fair price are excluded, but all other qualifying single-source products are in scope. Biosimilars and generics are excluded.

Market Access Implication:
Manufacturers with qualifying Part B or Part D products face near-term mandatory obligations regardless of voluntary agreement status. The window to adjust international pricing to mitigate future U.S. rebate risk under GLOBE is open now–GLOBE benchmarks will be based on Q2 2026 pricing data. Dual-track revenue forecasting (model geographies vs. non-model geographies) will become essential for affected portfolios.

    Manufacturer Decision-Making Under MFN Risk

    With mandatory models launching in Q4 2026 and voluntary agreements already covering 86% of the branded market, MFN is no longer a risk to model–it is an operational constraint to manage. The following areas require immediate attention:

    1. Portfolio Risk Stratification

    Companies should assess:

    • Which assets are most exposed to international price referencing?
    • Which therapeutic areas face the largest EU-U.S. price deltas?
    • Which products are most Medicare-dependent?

    This enables:

    • Prioritized mitigation planning
    • Revenue-at-risk modeling
    • Earlier lifecycle management interventions

    2. Integrated Global Pricing Governance

    MFN requires tighter alignment across:

    • U.S. market access
    • Global pricing & reimbursement
    • Government affairs
    • Legal and compliance

    Decisions that were once siloed (e.g., a German price agreement) may have direct downstream U.S. impact

    Prepared organizations will:

    • Establish formal cross-market price governance committees
    • Model international pricing agreements before execution
    • Create scenario playbooks for reference price compression

    3. Enhanced Economic Value Demonstration

    As pricing ceilings tighten, value demonstration becomes even more critical:

    • Stronger real-world evidence (RWE)
    • More robust health economic modeling
    • Outcomes-based contract readiness
    • Clear differentiation from therapeutic alternatives

    Under MFN, margin compression increases the importance of maintaining favorable access tiers and minimizing utilization restrictions.

    4. Contracting Innovation and Risk Sharing

    If top-line pricing flexibility narrows:

    • Manufacturers may shift toward outcomes-based agreements
    • Indication-specific pricing may gain traction
    • Population health-based contracting could become more common

    Access teams should be developing infrastructure now to support:

    • Data collection and analytics
    • Outcomes measurement
    • Performance-based reimbursement models

    5. Scenario Planning and Financial Modeling

    MFN preparedness requires:

    • Modeling various international basket configurations
    • Estimating price floors under different country mixes
    • Stress-testing gross-to-net assumptions
    • Evaluating provider economics impact (especially in Part B)

    This modeling should inform:

    • Investor communications
    • Portfolio prioritization
    • Pipeline investment decisions

    Preparedness Checklist for Market Access Teams

    Manufacturers should consider the following actions:

    Strategic Planning

    ☐ Conduct MFN exposure modeling by product

    ☐ Quantify Medicare revenue at risk

    ☐ Map international price differentials across key markets

    ☐ Assess GLOBE and GUARD model exposure by product (Part B: Oct. 2026; Part D: Jan. 2027)

    ☐ Evaluate April 2026 Executive Order tariff implications and compliance with MFN domestic production commitments

    Governance

    ☐ Formalize cross-market pricing review processes

    ☐ Establish escalation protocols before signing major ex-U.S. agreements

    ☐ Align U.S. and global access leadership

    Evidence & Value

    ☐ Strengthen RWE generation plans

    ☐ Prepare enhanced HEOR dossiers

    ☐ Expand outcomes-based contracting readiness

    Operational Readiness

    ☐ Assess provider reimbursement impact

    ☐ Update field reimbursement training

    ☐ Develop payer communication strategies

    MFN has arrived. With 17 voluntary manufacturer agreements covering 86% of the branded drug market, mandatory GLOBE and GUARD models launching in late 2026 and early 2027, an April 2026 Executive Order tying tariff relief to MFN compliance, and active Congressional codification efforts, the policy landscape has moved from “what if” to “what now.” Organizations that have not yet built MFN into their pricing governance, portfolio risk models, and access strategy are already behind.

    Is your portfolio exposed to MFN risk?

    At Danforth Health, we work with manufacturers to model policy exposure, align global and U.S. pricing strategy, pressure-test access assumptions, and build practical readiness plans. If MFN, or broader international reference pricing, would materially affect your portfolio, now is the time to assess your exposure and build a coordinated response.

    We welcome the opportunity to help you think through the implications for your assets, pipeline, and access strategy. Schedule a conversation.

    Life Sciences Hiring in 2026: How to Scale Talent While Reducing Cash Burn 

    Capital Is Unlocking. Hiring Is Returning. But Discipline Matters More Than Ever. 

    After several years of constrained capital markets, life sciences market trends indicate that funding is beginning to move again. Investor sentiment is improving. Balance sheets are stabilizing. Boards are reactivating growth plans.  

    But hiring hasn’t returned to 2021 behavior… and it shouldn’t. 

    Capital may be unlocking, but it’s not abundant. Across the life sciences sector, our HR experts are seeing a clear shift: leaders are operating with greater financial discipline, and every hire must justify its impact on milestones, runway, and long-term value. 

    This is not a “growth at all costs” market. 

    It’s a “grow intentionally” market. 

    The New Hiring Reality in Life Sciences 

    Companies are cautiously rebuilding teams and prioritizing roles that directly accelerate execution and protect capital efficiency, including: 

    • Clinical execution 
    • Regulatory progress 
    • Capital preservation 
    • Commercial readiness 
    • Investor confidence 

    What they are not doing: 

    • Overbuilding infrastructure 
    • Paying large, non-refundable search retainers 
    • Locking into opaque fee structures 
    • Accepting transactional resume volume 

    The result? Traditional recruiting models often feel misaligned. 

    They were built for a different era: one defined by long timelines, fixed retainers, and economics disconnected from real-time hiring activity. 

    Today’s leaders are searching for flexibility. Transparency. Alignment. A structure that allows them to move quickly when needed and pause without penalty when priorities shift. 

    Hiring should feel like an investment in execution, not a fixed-cost gamble. 

    A Modern Alternative: COREtained 

    COREtained was designed specifically for this capital-conscious environment. 

    It combines the rigor and partnership of retained search with a structure that aligns cost to actual recruiting activity — reducing upfront financial exposure while preserving execution quality. 

    Instead of large retainers or pure contingency models, COREtained offers: 

    • Hourly recruiting activity that burns down against a placement fee 
    • Transparent base salary placement fee that excludes bonus, equity, and sign-on. 
    • No placement fee if you independently identify and hire the candidate 
    • No exclusivity requirements 
    • Stage-based flexibility for seed through later-stage companies 

    This model ensures recruiting economics are directly tied to work performed and outcomes delivered, creating clarity around cost while maintaining flexibility. 

    The result is aligned incentives from day one. 

    Built for Growth-Stage Discipline 

    COREtained works best for companies that: 

    • Value scalable, structured hiring practices 
    • Want a true recruiting partner, not resume volume 
    • Understand that talent infrastructure supports enterprise value 
    • Are hiring strategically — not reactively 

    In 2026, thoughtful hiring is a competitive advantage. The companies that balance growth with financial discipline will be the ones that move fastest (and most confidently) into their next phase of development. 

    Capital may be unlocking. 

    But disciplined execution, including how you hire, is what unlocks enterprise value. 

    Learn more about COREtained and our flexible, stage-based pricing model here