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Get Ahead of Risk: How Integrating Regulatory Early Drives Commercial Impact in Life Sciences

Expert insights from Lisa Maffei Luther, Founder and Head of Regulatory Strategy at Advyzom, a Danforth Health company

For many biopharma companies, regulatory is often viewed as a critical – but contained – function: essential for approval, but less central once a product reaches the market.

In reality, regulatory plays an increasingly strategic role in how a product is communicated, adopted, and sustained over time.

From the earliest stages of commercialization planning through post-approval lifecycle management, regulatory sits at the intersection of science, compliance, and commercial impact. And when that connection isn’t fully integrated, companies can face real consequences — slower launches, inconsistent messaging, or increased regulatory risk.

The growing complexity of commercial regulatory

Today’s commercialization environment is more complex than ever:

  • Promotional claims must be not only compelling, but fully aligned with evolving labeling and guidance
  • Pre-launch scientific exchange requires careful navigation to avoid crossing into promotion
  • Global considerations introduce additional layers of variability and risk
  • Post-approval changes — from new indications to safety updates — require ongoing coordination across teams

At the same time, commercial teams are under pressure to move quickly, differentiate clearly, and engage stakeholders effectively.

Balancing these dynamics isn’t easy, and it’s no longer something that can be managed in silos.

Regulatory as a bridge — not a checkpoint

The most effective organizations are shifting their mindset:  Regulatory isn’t just a checkpoint at the end of the process — it’s a strategic partner throughout.

When regulatory is embedded early and works closely with commercial, medical, and market access teams, it can:

  • Shape messaging strategies that are both impactful and compliant
  • Translate complex labeling into clear, usable claims
  • Anticipate and mitigate risk before it slows down execution
  • Streamline review processes and reduce rework
  • Support consistent, aligned communication across functions and markets

In this model, regulatory becomes a driver of efficiency and clarity, not just a gatekeeper.

The overlooked importance of post-approval strategy

Just as critical, and often underappreciated, is the role of regulatory after approval.

Maintaining a product’s value in-market requires continuous attention to:

  • Labeling updates and evolving safety information
  • Post-marketing requirements and commitments
  • New data, indications, or formulations
  • Shifts in the regulatory landscape

Without a proactive approach, these factors can create friction, delay opportunities, or even impact patient access.

With the right strategy in place, however, they become opportunities to extend value, strengthen positioning, and ensure continuity of care.

A more integrated path forward

As commercialization models evolve, the line between regulatory and commercial execution continues to blur.

Companies that succeed will be those that treat regulatory not as a constraint — but as an enabler of smarter, more effective commercialization.

That means building more integrated teams, aligning earlier in the process, and taking a lifecycle view of both compliance and value creation.

Because in today’s environment, getting regulatory right isn’t just about avoiding risk — it’s about unlocking the full potential of your product.

5 Steps Biopharma Companies Should Take Now to Prepare for MFN Drug Pricing

What Is MFN?

A Most Favored Nation (MFN) drug pricing policy would tie certain U.S. drug prices (most likely within Medicare) to the lowest price paid for the same product in a basket of comparable, economically advanced countries.

Rather than relying solely on domestic benchmarks such as Average Sales Price (ASP), MFN models use international reference pricing (IRP) to cap U.S. reimbursement levels

MFN has moved rapidly from policy proposal to operational reality. The Trump Administration has reached voluntary MFN pricing agreements with 17 of the largest pharmaceutical manufacturers, representing 86% of the branded drug market, and is actively working with Congress to codify those agreements into law. In parallel, CMS has proposed two mandatory Medicare MFN payment models–GLOBE (Part B) and GUARD (Part D)–with implementation beginning as early as October 2026. In a post-IRA environment where Medicare negotiation is already reshaping pricing dynamics, MFN is no longer a future risk to model–it is a present-tense strategic challenge.

Why MFN Matters for Market Access

MFN is not simply a pricing policy. It fundamentally changes the interplay between global pricing strategy and U.S. access dynamics.

Historically:

  • U.S. pricing has been largely insulated from international pricing decisions
  • Market access strategy in the U.S. focused primarily on payer mix, contracting, and value demonstration domestically

Under MFN:

  • Global pricing decisions directly influence U.S. reimbursement
  • Ex-U.S. launch sequencing and pricing strategy become U.S. access decisions
  • Market access planning must shift from domestic optimization to global coordination

This creates both operational complexity and strategic risk.

Key Market Access Impacts

1. Global Launch Sequencing Becomes a U.S. Access Lever

Now that U.S. Medicare reimbursement is being pegged to the lowest international price:

  • Early lower-price agreements in EU markets could reduce U.S. reimbursement ceilings
  • Delays in ex-U.S. launches may become more common
  • Manufacturers may prioritize price stability over speed to global access

Market Access Implication:
Launch sequencing, traditionally a commercial strategy decision, becomes a critical component of U.S. access preservation.

This dynamic is already playing out. The December 2025 U.S.-UK pharmaceutical pricing agreement increased UK net drug spending through reduced clawback rates and a higher cost-effectiveness threshold–an early, real-world example of MFN exerting upward price pressure in reference markets. Manufacturers should monitor whether foreign market launch sequencing shifts as this pricing environment evolves.

2. Increased Pressure on Gross-to-Net Strategy

MFN is now effectively capping top-line pricing. The White House projects a 30% decrease in net prices for drugs in the U.S. over 10 years, with $529 billion in aggregate domestic savings–with the largest impact concentrated in roughly 150 single-source products in antipsychotics, antiretrovirals, antineoplastics, anti-inflammatory biologics, and antidiabetics. Specific implications include:

  • Reduced flexibility to offset domestic rebates with higher list prices
  • Potential compression of net revenue if international reference prices are significantly lower
  • Greater scrutiny of contracting structures across both Medicare and commercial segments

Market Access Implication:
Manufacturers will need tighter integration between pricing, contracting, and policy teams to manage cross-market impacts

3. Impact on Medicare Negotiation Leverage

As MFN is now layered onto IRA price negotiation:

  • The “maximum fair price” ceiling could be influenced by international pricing floors
  • Negotiation dynamics may shift toward even greater federal leverage
  • Therapeutic classes with strong ex-U.S. HTA pressure (e.g., oncology, immunology) could see disproportionate exposure

Market Access Implication:
Access teams must prepare for negotiations that incorporate international comparators more explicitly and aggressively.

4. Formulary and Utilization Management Ripple Effects

Lower Medicare reimbursement rates could:

  • Change buy-and-bill economics in Part B
  • Affect provider margin and prescribing behavior
  • Influence payer formulary positioning in Part D

If margins compress:

  • Providers may prefer alternative therapies with better economics
  • Access hurdles may increase if plans attempt to offset reimbursement compression elsewhere.

Market Access Implication:
Manufacturer field reimbursement and provider engagement strategies will need to adapt quickly

5. The GLOBE and GUARD Models: Mandatory MFN Coming to Medicare

Beyond the voluntary manufacturer agreements, CMS has proposed two mandatory MFN payment models that will directly affect manufacturers regardless of whether they have negotiated deals with the administration:

  • GLOBE (Global Benchmark for Efficient Drug Pricing): A mandatory Part B model launching October 1, 2026. Covers single-source drugs and biologics in seven USP therapeutic categories with annual Part B spending above $100 million. CMS estimates GLOBE will cover approximately 55% of annual Part B FFS drug spending. Manufacturers whose products exceed the international benchmark must pay an incremental rebate to Medicare.
  • GUARD (Guarding U.S. Medicare Against Rising Drug Costs): A mandatory Part D model launching January 1, 2027. Covers 17 USP therapeutic classes with annual Part D spending above $69 million. Applies to approximately 25% of Part D enrollees.

Both models are mandatory–not voluntary–and CMS has not explicitly exempted manufacturers who have already negotiated voluntary agreements with the administration. Drugs with an active IRA-negotiated maximum fair price are excluded, but all other qualifying single-source products are in scope. Biosimilars and generics are excluded.

Market Access Implication:
Manufacturers with qualifying Part B or Part D products face near-term mandatory obligations regardless of voluntary agreement status. The window to adjust international pricing to mitigate future U.S. rebate risk under GLOBE is open now–GLOBE benchmarks will be based on Q2 2026 pricing data. Dual-track revenue forecasting (model geographies vs. non-model geographies) will become essential for affected portfolios.

    Manufacturer Decision-Making Under MFN Risk

    With mandatory models launching in Q4 2026 and voluntary agreements already covering 86% of the branded market, MFN is no longer a risk to model–it is an operational constraint to manage. The following areas require immediate attention:

    1. Portfolio Risk Stratification

    Companies should assess:

    • Which assets are most exposed to international price referencing?
    • Which therapeutic areas face the largest EU-U.S. price deltas?
    • Which products are most Medicare-dependent?

    This enables:

    • Prioritized mitigation planning
    • Revenue-at-risk modeling
    • Earlier lifecycle management interventions

    2. Integrated Global Pricing Governance

    MFN requires tighter alignment across:

    • U.S. market access
    • Global pricing & reimbursement
    • Government affairs
    • Legal and compliance

    Decisions that were once siloed (e.g., a German price agreement) may have direct downstream U.S. impact

    Prepared organizations will:

    • Establish formal cross-market price governance committees
    • Model international pricing agreements before execution
    • Create scenario playbooks for reference price compression

    3. Enhanced Economic Value Demonstration

    As pricing ceilings tighten, value demonstration becomes even more critical:

    • Stronger real-world evidence (RWE)
    • More robust health economic modeling
    • Outcomes-based contract readiness
    • Clear differentiation from therapeutic alternatives

    Under MFN, margin compression increases the importance of maintaining favorable access tiers and minimizing utilization restrictions.

    4. Contracting Innovation and Risk Sharing

    If top-line pricing flexibility narrows:

    • Manufacturers may shift toward outcomes-based agreements
    • Indication-specific pricing may gain traction
    • Population health-based contracting could become more common

    Access teams should be developing infrastructure now to support:

    • Data collection and analytics
    • Outcomes measurement
    • Performance-based reimbursement models

    5. Scenario Planning and Financial Modeling

    MFN preparedness requires:

    • Modeling various international basket configurations
    • Estimating price floors under different country mixes
    • Stress-testing gross-to-net assumptions
    • Evaluating provider economics impact (especially in Part B)

    This modeling should inform:

    • Investor communications
    • Portfolio prioritization
    • Pipeline investment decisions

    Preparedness Checklist for Market Access Teams

    Manufacturers should consider the following actions:

    Strategic Planning

    ☐ Conduct MFN exposure modeling by product

    ☐ Quantify Medicare revenue at risk

    ☐ Map international price differentials across key markets

    ☐ Assess GLOBE and GUARD model exposure by product (Part B: Oct. 2026; Part D: Jan. 2027)

    ☐ Evaluate April 2026 Executive Order tariff implications and compliance with MFN domestic production commitments

    Governance

    ☐ Formalize cross-market pricing review processes

    ☐ Establish escalation protocols before signing major ex-U.S. agreements

    ☐ Align U.S. and global access leadership

    Evidence & Value

    ☐ Strengthen RWE generation plans

    ☐ Prepare enhanced HEOR dossiers

    ☐ Expand outcomes-based contracting readiness

    Operational Readiness

    ☐ Assess provider reimbursement impact

    ☐ Update field reimbursement training

    ☐ Develop payer communication strategies

    MFN has arrived. With 17 voluntary manufacturer agreements covering 86% of the branded drug market, mandatory GLOBE and GUARD models launching in late 2026 and early 2027, an April 2026 Executive Order tying tariff relief to MFN compliance, and active Congressional codification efforts, the policy landscape has moved from “what if” to “what now.” Organizations that have not yet built MFN into their pricing governance, portfolio risk models, and access strategy are already behind.

    Is your portfolio exposed to MFN risk?

    At Danforth Health, we work with manufacturers to model policy exposure, align global and U.S. pricing strategy, pressure-test access assumptions, and build practical readiness plans. If MFN, or broader international reference pricing, would materially affect your portfolio, now is the time to assess your exposure and build a coordinated response.

    We welcome the opportunity to help you think through the implications for your assets, pipeline, and access strategy. Schedule a conversation.

    Commercial Planning: Building the Right Launch Team & Governance Model

    Expert insights from Asymmetry Group, a Danforth Health Company

    Product launches are amongst the most complex undertakings for biopharma companies—and there’s no shortcut to success. No matter how strong your strategy or detailed your plan, success ultimately depends on people. If you don’t have the right team in place, even the best-designed launch will fall short. That’s why launch governance and team structure aren’t just operational necessities; they’re strategic levers. Organizations that invest in building a high‑performing launch team and a governance model tailored to their unique needs don’t just execute—they create a competitive advantage.

    Several considerations will shape your launch team structure and governance—and directly influence who you select, how the team operates, and what support they’ll need:

    1) Launch Experience 

    Is this your company’s first launch? How much launch experience exists within your organization?

    Implications: Internal experience will impact the level of expertise required on the team, whether you need to bring in external support, and how much structure and oversight your governance model must provide.

    2) Desired Launch Team Dynamics

    To what extent do you expect your team to operate as an integrated, cross‑functional group? Is this consistent with your current culture?

    Implications: Your desired team dynamic will shape role selection, behavioral expectations, and whether new ways of working are needed to enable strong cross‑functional collaboration. Even if you have a highly experienced launch team, it’s likely the first time THIS TEAM is launching together.

    3) Organizational Decision-Making

    How does your organization collaborate and make decisions? Is authority centralized or shared across empowered teams? Are decisions made quickly or more slowly?

    Implications: Existing decision-making patterns will inform governance design—defining authority levels, escalation pathways, meeting cadence, and required functional representation to maintain momentum. And then it’s up to the organization to live these decisions to create trust and efficiency.

    4) Partnerships 

    Are external partners involved in the launch? What is the structure of the relationship, and how could it affect planning and execution?

    Implications: Partnership arrangements will influence team composition, require clearly defined roles and responsibilities, and may necessitate additional coordination or joint governance mechanisms.

      While there’s no single approach to structuring your launch team and governance, four best practices consistently position organizations for success:

      1) Appoint a Launch Lead Who Bridges Strategy and Execution

      This role varies by company and launch, but the Launch Lead must flex between strategic and execution‑focused work while maintaining a strong cross‑functional lens. Launch success requires alignment across all functions—not the efforts of just one or two teams.

      2) Establish a Small, Expert Launch Management Team (LMT) to Drive Progress 

      Typically composed of the Launch Lead and a few launch‑experienced resources, the LMT drives critical work: shaping strategy, coordinating across teams, tracking progress, and flagging risks. Acting as the “quarterback” of the launch, the LMT ensures visibility, timely communication, and cross‑functional alignment.

      3) Create a Lean, Empowered Governance Structure that Can Scale

      Your model should include a Core Launch Team, Extended Launch Team, Steering Committee, and functional working teams. Core Launch Team members—one per key function—must be empowered decision‑makers who effectively communicate back to their functions. Keep the Core Team lean; leverage the Extended Launch Team to involve additional functions without slowing down execution. The Steering Committee plays a critical role by resolving escalations and making timely decisions that cannot be addressed within the Core Team, Extended Team, or individual functions.

      4) Define Roles and Ways of Working to Enable Alignment and Decision‑Making 

      Roles and responsibilities should be clearly defined across all governance groups. Equally important is aligning on ways of working early—how decisions will be made, how escalations will be handled, how information will be shared, and what each governance member is accountable for.

        Planning your next launch? 

        Building the right team and governance model is just the beginning. Whether you’re launching for the first time or bringing deep experience to a new organizational or market context, our workshop offers actionable insights, proven best practices, and practical tools to set you up for success.

        Join us on March 26th and 27th and learn from our team of launch experts. Reserve your spot today: http://bit.ly/4eP0153 or reach out to our experts here.